For more news and information on negotiated rates and how travel agents viewed the 2011 rate negotiations then this report is a good place to get up to speed. Note also that this report indicates that the tide may be turning for US hotels in terms of who holds the rate power. Analysts are warning travel agents: “buyers should tighten and strengthen their hotel programs in preparation for what appears to be difficult negotiations looming at year-end.”
So to all hotel sales directors – note to self – be prepared for 2012 rate negotiations, – if the US market is shifting to the positive, will other markets ride off the back of this, and will you go for increased rate? What do you think?