With the Easter break behind us, here is a round up of some of the key news in the world of revenue management, distribution and digital marketing this week.
Unlock the power of the independent hotel
Independent hotels – don’t despair ! While you may not be privy to the substantial marketing budgets and loyalty databases of the large chains, the flexibility and autonomy of being an independent brings with it advantages chain hotels can only dream of.
Google’s thoughts on optimising your hotel presence
A recent interview with Google highlighted the areas that hotels need to focus on to raise their online presence. Content, personalised pricing and increased collaboration between sales and revenue management functions were all cited as areas that hotels need to pay attention to if they are to thrive in the changing landscape.
‘The key issue for hotels, is the disruption of the non-traditional business models’
These are the words of Thomas Dubaere, COO Hotel Services, Accor, UK and Ireland, who is leading the way in terms of how they are adapting to embrace disruption. This interview with Thomas provides an interesting insight into what is driving Accor’s strategy, and what Thomas views are the future issues facing hotels.
Hotels adapt their marketing budgets with increased focus on digital and social marketing spend
The growing presence of Airbnb, Priceline and Expedia are driving hotels to adapt their budgets to compete, so says a recent study by Site Minder. The pressure is on hoteliers to maintain, and hopefully grow, awareness in the presence of these industry heavyweights.