Capitalise on the growing awareness of ‘book direct’, strategies to reduce OTA cancellation rates and why you should be looking at more than price, to drive bookings

This week, we have seen some insightful articles providing guidance to hotels as to strategies to combat the growth of OTA’s and other disruptive factors in the industry.  A round up of some of the best, are below.

How independents can benefit from the large brands ‘Book Direct’ marketing campaigns

Hotel Lobby

Pay attention to your mobile presence, ensure front office staff are equipped to handle direct bookings and explore loyalty programs – just some of the things independent hotels should be looking at take advantage of the increased awareness of ‘Booking Direct’

Actions to help you capitalise on the ‘Book Direct’ campaigns

Strategies to reduce your OTA’s cancellation rate

Man is shopping online with laptop

Today’s hotel bookers are used to making multiple bookings through OTA’s, knowing cancellation at a later date is possible, resulting in high cancellation rates for hoteliers through these channels. But with a bit of planning, there are strategies hotels can adopt to help reduce these.

What you should be doing to reduce your OTA cancellation rate

Why hotels should not just be competing on price alone

Entering hotel room

Some solid advice on why hotels should be looking outside of price alone to compete with the growing presence of the sharing economy.

Read more here

Airbnb targets business travellers with new travel program

seller transfers key to the house in hands of buyer

Airbnb continues to make its presence in the industry felt as it moves into the business travel sector. The launch of their ‘Business Travel Ready’ program offers home comforts, combined with the convenience of a business class hotel.

Read more about ‘Business Travel Ready’

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