Great news for Quarter 1 for London with record RevPAR, helped by a weak pound and late Easter. Also, in this week’s round up, the ongoing evolution of the revenue managers role, some news from TripAdvisor and how focusing on selling room features could satisfy guest demand’s for increased personalisation.
Is the traditional role of a revenue manager outdated ?
As the role of a revenue manager becomes evermore complex, encompassing an understanding of digital marketing, the requirement to price by market and an increased focus on TRevPAR, to name but a few, is the traditional role of the revenue manager as we know it redundant ?
Record breaking quarter one for London !
The first quarter of 2017 saw London’s hotel industry posting its highest revenue per available room (RevPAR) for any first quarter on record, according to data from STR. Devaluation of the pound, combined with a late Easter contributed to this. Also interesting to note is that London is the development hot spot of Europe – with 13000 new rooms in the pipeline.
Hotels are failing to meet demands for personalised stays – selling room features could be the answer
For all the talk of how today’s guest seeks personalisation when booking their stay, the ability to build your own unique experience when booking online does not match expectations – hotels need to up their game and be creative to drive guest satisfaction.
A change in strategy for TripAdvisor
Skift reports this week that TripAdvisor management has decided that it doesn’t want the company primarily to become a hotel- booking site, per se. Instead, it will tilt toward metasearch for now.
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