The value of accurate segmentation…and Expedia’s revenue management tool, Rev+, launches in the UK

This weeks round up of industry news making the headlines includes exciting news from Expedia….and could we be looking at a possible  new metric that recognises the value of the direct booker??

 

Expedia’s revenue management tool launches in UK

Global Strategy Virtual Icon Innovation Graph Interfaces.Young Business TeamFollowing its launch in the US last autumn, Expedia bring its much anticipated Revenue Management system, Rev+, to the UK.

Read more here

 

 

How Personalized Is Your Hotel’s Digital Marketing Strategy?

Hotel receptionist with phone and guest

Having attended a marketing conference this week, the personalisation discussion is far from old news. And hotels have a long way to go, if they are to compete with our counterparts in the online retail space.

Read more here

 

Segmentation is crucial to an effective revenue management strategy – make sure you are getting it right

accountant

Well informed, data driven decisions drive a successful revenue strategy – and effective segmentation is at the heart of this. Here are some winning insights into how your segmentation can be improved

 

Read more about the importance of segmentation

 

GOPPAR. TRevPAR. DiBPAR………DiBPAR?!

Businessman thinking

Kalibri Labs research has shown that bookings via a hotel’s website are more profitable by 9% than those on OTAs – should we therefore be looking at a new metric to measure the revenue per available room generated through direct bookings ? DiBPAR ?

The vital hotel performance metric that nobody’s talking about

 

What should hotels be doing to stop losing out to the sharing economy ?

Hotel Lobby

With Phocuswright projecting private accommodation bookings will grow from 12% to 16% of total bookings by next year, there is still much hotels can do to mitigate losing market share.

How hotels can compete in the new sharing economy

 

 

Revenue by Design specialise in training, outsourced revenue management services and project management designed to optimise your revenue strategy. Contact Michelle on michelle@revenuebydesign.co.uk or on 07718 650 349 to discuss your individual revenue management requirements.

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