Why pricing alone is not enough for a winning revenue management strategy….and Airbnb – the hoteliers friend, or foe ?

This week’s industry highlights look at the increasing dominance of both OTA’s and Airbnb in the hotel landscape- as well as the spotlight on the role of pricing in revenue management.

Revenue management is more than just pricing

Global Strategy Virtual Icon Innovation Graph Interfaces.Young Business Team

It is apparent there is still significant confusion in the hospitality industry when it comes to the role of pricing in revenue management. But as this article suggests, pricing needs to go hand in hand with availability management if hotels are to optimise their revenues.

Availability management crucial for successful revenue management

How Chatbots look to impact the hotel experience

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In two years time the average person will have more conversations with bots than with their spouse – according to Gartner. How is this going to impact the hotel experience ?

Chatbots and the future of the hotel industry

 

As third party commissions continue to rise, what next ?

Profit, Finance Concept

With a 7% increase in commissions paid to intermediaries over the last year, it would appear that the ‘Book Direct’ initiatives and focus on loyalty programs are failing to reverse the trend. So faced with this, what should hotels be doing now ?

Read more here

Friend or foe -what do leading hotel chains really think of Airbnb?

seller transfers key to the house in hands of buyer

Skift recently interviewing leading CEO’s in the world of hospitality to find out what they really thought of Airbnb and how it’s meteoric rise is impacting the industry.

Read the thoughts of Marriott, Accor and Expedia among others

 

Revenue by Design specialise in training, outsourced revenue management services and project management designed to drive revenues and transform businesses. Contact Michelle on michelle@revenuebydesign.co.uk or on 07718 650 349 to discuss your individual revenue management requirements.

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