This week we look at how important it is that all your staff recognise their part in delivering the revenue strategy, building bridges between marketing and revenue management, and what are the real challenges for today’s hoteliers ? Read on !
8 ways you can engage your entire staff to become Hotel Revenue Generators
For those that think optimal revenue management is solely impacted by the work of your revenue specialist in the depths of the back office, its time to think again. Revenue management should run through the very heart of all of your hotel operations. Read the first part in a series from Rate Gain exploring how to develop this mentality throughout all departments within your hotel.
Seeking harmony between marketing and revenue management
The relationship between marketing and revenue management is not always a harmonious one. The importance of online as a distribution channel has meant that it is more important than ever that revenue management and marketing foster a cohesive working relationship. Here are some tips for a more effective and collaborative partnership.
The challenges facing today’s revenue manager
A recent Eye for Travel Survey reports on the factors that are proving to be the biggest challenges for today’s revenue manager. Competitor activity comes top of the list, followed by the impact of unforeseen events. Can you relate to the issues that challenge revenue and distribution strategies on a daily basis ?
What is the link between mobile bookings, OTA’s and guest satisfaction?
Loyalty programs drive direct bookings, mobile bookings have doubled in the last 3 years and bookings through OTA’s have a lower guest satisfaction score. So says the findings in this year’s J.D. Power 2017 North America Hotel Guest Satisfaction Index Study. This means a mobile strategy is more important than ever for hotels.
Struggling to meet budget ? Doing well but feel you could be doing so much better ? Contact us to enquire about our training, outsourced revenue management and problem solving services designed to drive revenues and transform businesses. Contact Michelle on firstname.lastname@example.org or on 07718 650 349 to discuss your individual revenue management requirements.